Setting pickup windows that actually work

A pickup window is the slot when customers come to collect. Get it right and the evening flows; get it wrong and you spend ninety minutes apologising at the door. This article walks through the three knobs that matter — window length, prep runway, and wave size — and the defaults we recommend.

The three knobs

  1. Order start & order end — when the menu opens for orders and when ordering closes. Closing well before pickup gives you prep time.
  2. Pickup window — the slot when the food is ready and customers come to collect.
  3. Wave size — informally, the number of orders you're happy to hand off in one sitting. Most home chefs find 6–8 per 30-minute slot comfortable.

A sensible Saturday lunch

Try this as a starting point and adjust:

The “all at 6pm” problem

If every customer rocks up at the start of the window, you have a queue and a cold middle of the wave. The fix is split your pickup into two narrower windows — say 12:00–12:30 and 1:00–1:30 — and let customers choose at checkout. They spread out naturally.

You can edit windows after publishing.

Customers who've already ordered keep their original window. Only new orders see the updated one — which means changing your pickup time on a live menu is safe.

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